All of our products are vegan.

Animal Friendly

Our products are cruelty free. None of our products or ingredients are tested on animals. We will not sell to any countries that would test our products on animals.

No Aerosols

We do not use aerosols in any of our products. These are harmful to the environment as they contain hydrocarbons and/or compressed gasses, recognised for their contribution toward global warming. Even the most modern aerosols emit volatile organic compounds that contribute to ground level ozone levels (primary source of asthma inducing smog).  All of our sprays are supplied in an environmentally friendly and recyclable spritz/atomiser dispenser.


We care about our planet and our commitment to using recyclable materials is uncompromising. We only use glass bottles and jars for all of our products. Glass is a naturally derived material that is 100% recyclable. Further, we have also minimised any additional unnecessary packaging and boxes. Our jar lids are made of 100% recyclable aluminium. Our labels printed on recycled paper using vegetable based inks. We also transport our products in recyclable cardboard. 

Product Development

Our luxury products have been in development for two years, working closely with a laboratory in the UK. The Moo product range has been formulated and developed with hairdressers and chemists who specialise in working with natural products. We use only high-quality ingredients with nothing watered down. We do not use aggressive ingredients and our product performance is balanced equally with our ethical commitment.


One Tree Planted

We care deeply about the planet and creating a business that gives back to nature. That is why we are so happy to be partnering with one tree planted to plant a tree for every online order that we receive. Trees clean our air and water, create habitats for biodiversity & contribute to our health and well being. We are honoured to have reforestation through one tree planted as an integral part of our business model.

Products made with Integrity

No company is perfect. We have to make small compromises to make sure our products perform to a high level. We do continually strive to seek out new natural ingredients, preservatives and utilise new technology to make our products the best they can be. We can promise you, however, that our commitment is unwavering to buying ethically, recycling and working with our charitable partners to give back.

Reuse. Recyclable and bottle and lid. Pack labels and brochure all printed on recycled paper. 5% percent of our profits go to charity. Our charitable partners will be announced here shortly. Any damaged stock also goes to homeless charities.

Great shampoo that left my hair feeling clean and shiny. Cant wait to try the conditioner.

My hair is damaged and processed and honestly this mask has made such a difference to my hair! I can now brush it out without tangles and it looks more shiny and healthy with just a few uses